Logo Creation: “ICECI”

I began by immersing myself in the essence of the "ICECI" brand, exploring its core values, aesthetic aspirations, and target audience. Through brainstorming sessions and visual research, I generated a pool of ideas and concepts that aligned with the brand's identity.

With inspiration in hand, I translated my conceptualizations into tangible form through sketching. Armed with pen and paper, I experimented with various shapes, symbols, and typography, seeking to capture the essence of "ICECI" in its purest form.

From the initial sketches, I identified promising directions and refined them further. Through iterative refinement, I honed in on key elements and compositions, discarding what didn't resonate and emphasizing what spoke to the brand's identity.

Once satisfied with the conceptual groundwork, I transitioned to the digital realm, where I meticulously translated the chosen concept into a digital format using vector graphic software such as Adobe Illustrator. This process involved precision and attention to detail to ensure scalability and versatility of the logo.

With the logo taking shape, I explored various color palettes to enhance its visual impact and evoke the desired emotional response. Careful consideration was given to color psychology and brand association, ensuring that the chosen colors resonated with the target audience and conveyed the brand's essence effectively.

Seeking feedback from stakeholders, I presented the digitalized logo for review and critique. Incorporating constructive feedback, I iterated on the design, fine-tuning details and addressing any concerns or suggestions raised during the review process.

After rounds of refinement and collaboration, the "ICECI" logo reached its final form—a testament to the creative vision and collaborative effort invested in its creation. With client approval secured, the logo was delivered in various file formats, ready to adorn the brand's identity across a multitude of platforms and applications.